3 Reasons Why Telephones Are Still Relevant For Your Business
In a time when hybrid cloud networks and business intelligence systems are gracing through the corporate sphere, telephone might appear somewhat from prehistoric times. Telephones, whilst still being a key medium of communication, can be extremely expensive, especially wired telephone systems, and drain a lot of costs in the form of maintenance and installation costs.
Many can argue that the traditional medium of telephones is somewhat outdated as businesses have nothing to gain from them except high costs. Numerous communication platforms have emerged that provide companies easy access to customers, such as social media networks, e-mail, and Skype calls.
However, this is not entirely true. While businesses may incur high costs in terms of installation and maintenance, there are several advantages they can still make use of which other communication platforms cannot offer. These are as follows.
Telephones serve as a company’s extended brand personality
There is no doubt that customers are generally more inclined to enter relationships with companies that have a physical presence through telephone system. In fact, Google conducted a survey which found that more than 40 percent customers browsing the internet from their mobile phones will immediately begin searching for new companies if they notice that a company does not have a telephone as their contact number.
This shows that despite all the innovations, the traditional communication channel of telephone systems is still widely used, so much so that if companies don’t have it, they won’t attract any new customers.
Telephone is ideal for solving complex customer problems
If you are in the service provider or banking industry, you will know how important telephone systems are for solving complex customer queries. B2B companies, for instance, always receive calls from their clients to help answer their queries, despite the availability of e-mail and social media networks. This is because telephone’s two-way communication has a human component and is a much faster form of communication.
More importantly, businesses that use the telephone to answer customer queries can also benefit from understanding the effectiveness of their entire communication strategy. For example, if the company website is causing browsing issues, answering queries from an angry customer can help your business know about the issue a lot faster.
Not all telephone systems are wired
It is premature to think that all telephone systems are traditional wired ones. As a matter of fact, there are a number of hosted or web-based phone systems, such as virtual PBX and VoIP phone systems that can offer your business tremendous scalability and integration advantages. In such phone systems, calls are not patched through public telephone lines, but through the internet.
This means that if your business wants to scale or move to a different location, web-based telephone systems can save you plenty of costs and installation worries. All you need is a strong, high-speed internet connection to get it working.
On the whole, telephone systems still have a lot of relevance for businesses today. It provides them a physical branding presence and also gives them the capability to solve customer queries, which are important for all customer acquisition and retention activities.