4 Digital Marketing Trends in 2016 Businesses Need To Know About
Digital marketing has come a long way since the early days of pay-per click advertising and search engine marketing. Thanks to the plethora of new technologies and systems, which are giving rise to solutions such as marketing automation, social media marketing, and content marketing, businesses that are quick in tapping into the smart technology marketing will be the ones who will be keeping up with the competition in the years to come.
The dissemination of technology has only pushed firms to adopt marketing which is inseparable with information technology tools and processes. With this in mind, these are 5 digital marketing trends that businesses should be aware of in 2016:
1) Mobile marketing
The unprecedented rise of mobile users is causing firms to aggressively pursue enterprise mobile application development initiatives to tap into the demand for mobile applications as a great medium for capturing online traffic and enabling sales conversions.
Mobile has also beaten desktop in terms of the medium through which the most Google search results took place. Google has also introduced the Mobilegeddon algorithm, which will give greater preference to mobile-friendly websites. This presents a lucrative opportunity for firms to capture a great proportion of mobile traffic from mobile applications, along with other highly effective mobile marketing strategies.
2) Video marketing
Content marketing has also been considered a worthy digital marketing technique for firms to capture leads and generate higher sales revenue and profit streams. However, one of the biggest ingredients of content marketing is video marketing. While blogs and articles are important elements, video marketing is expected to be a lot popular owing to the human element of putting a face to a company’s brand. The best brands, therefore, are those that optimize their websites to feature videos the moment you visit the landing page.
More importantly, Google is also expected to rank videos for producing higher search engine results. This leaves no room for boring websites and other content strategies as video marketing will inevitably play a crucial role in its overall effectiveness.
3) Marketing automation
Owing to the scale at which companies are encountering digital marketing efforts, the need for a coordinated and synchronized strategy is becoming ever more important. Tactics, such as e-mail marketing and social media marketing, for instance, require marketers to craft marketing messages according to each target market’s persona and interests across a variety of different channels and platforms.
Marketing automation allows companies to ensure all digital marketing efforts materialize in a synchronized and consistent fashion, which will be crucial in enhancing the brand appeal for the company.
4) Social advertising
Social advertising usually doesn’t get that much credit. However, all is going to change in 2016 when it becomes the best times to invest in a comprehensive social advertising marketing strategy. According to eMarketer, social network ad spending is estimated to grow to nearly $36 billion in 2017, which will contribute to 16 percent of the entire digital advertising expenditure in the world.