4 Enterprise Mobile Application Development trends businesses need to know in 2016

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Thanks to smartphones, the number of people using mobile devices for things such as browsing the internet and checking e-mails has shot up over the years, presenting firms with a ray of new business and marketing opportunities. According to Statistica, mobile phone users are forecasted to grow at around 4.77 billion by 2017 and hit the 5 billion users by the year 2019, which amounts to 67 percent of the entire world population.

Therefore, businesses are faced with lucrative opportunities by tailoring their business offering and communications to the mobile platform. One particular area which is rising remarkably in demand is enterprise mobile application development (EBAD). The following are 5 trends businesses should know about EBAD in 2016.

  1. Greater emphasis on security

Amid the rising concern of data breaches and cyber security threats in mobile devices, security will be one of the most pressing issues in EBAD for organizations in 2016. Numerous findings have shown that mobile devices contain serious security flaws, making it a prime target for hackers to concentrate much of their cybercriminal efforts.

These threats can culminate in the loss of confidential corporate data relating to customer accounts, employee details, and trade secrets, resulting in millions of dollars’ worth of costs for organizations. Mobile payments fraud is another area that has been reported to be of major concern, as it has significant consequences for e-commerce websites that are eager to capitalize on a large customer base.

Therefore, top security software and threat intelligence detection and removal systems will be a crucial factor in mobile application development.

  1. Rise in hybrid applications

Another trend for EBAD is the rise of hybrid applications for avoiding the development of separate apps for multiple platforms. This will involve applications that can be run both on web applications and smartphones, thereby eroding the importance of native apps. This is because native apps are characterized by high development costs, along with the extremely time-consuming process of developing apps for separate platforms.

“One major shift we are seeing in application development is the growing dominance of hybrid mobile apps over native mobile apps,” according to the CTO of Ovid Corp, Lingke Wang. “Hybrid mobile apps are written in HTML, CSS, and Javascript but are wrapped by a framework – such as Cordova – and made to be a downloadable app.”

  1. Integration of mobile apps and IoT

A great number of businesses in industries relating to payments, healthcare, energy, and automotive, will also take the initiative of incorporating Internet of Things (IoT) in mobile devices. Appery CEO, Fima Katz, believes that, “These efforts are going to require adoption of a more complete mobile integration platform to leverage across all needs. These platforms will modernize the enterprise back-end infrastructure so that all data is available to all devices.”

  1. Mobile CRM

The growth of CRM is also culminating in the integration with mobile devices, known as ‘mobile CRM’. According to research from Gartner, two-fifths of sales companies will become dependent on mobile digital technology solutions for their sales automation efforts by the year 2020. However, Vi Murphy from Teradata Marketing Applications believes that the transition will occur a lot sooner than it is reported. “I predict that this will occur much sooner than expected given the unforeseen adoption rate and focus of mobile/wearable technology.”

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4 Enterprise Mobile Application Development trends businesses need to know in 2016
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smartphones, the number of people using mobile devices for things such as browsing the internet and checking e-mails has shot up over the years, presenting firms with a ray of new business and marketing opportunities.
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