Understanding the Importance of Mobile Technology for Small Businesses
The increasing importance of mobile technology is something small businesses can no longer ignore. Today, mobile technology is vital to small business success as the surge in purchase and use of mobile devices has pushed mobile technology to the forefront of professional and personal arena.
Technologies that were once available only to big corporations are now within reach for the average person.Today, mobile technology is leveling the playing field for businesses. This is the reason why mobile technology is reshaping and revolutionizing the way of businesses operate.
Understanding mobile users is important to understand the role mobile plays in helping or hindering a small business. A mobile user accomplishes his or her goals by reacting to real time impulses. While reacting to this real time impulse, the user could be anywhere i.e. on a train, in a queue or at home.
As a result, the user has to combat external influences to act on a single motive that has brought him or her to a mobile site or application. Users will lose attention if they’re not able to quickly turn their motive into action. Therefore, it is absolutely essential for businesses to make the experience for mobile users easy and swift.
Irrespective of the type of business you are in, a mobile site can make or break your success. The following statistics prove this point:
Small business owners have been able to save billions of dollars with the help of mobile technology.
Today, more than 90% of small businesses in America use smartphones to run business operations.
Small businesses save thousands of dollars each year through the use of different smartphone applications.
A majority of small businesses save up a sizeable amount of operating hours by using mobile applications.
With the help of mobile technology, small businesses can accomplish things that once seemed like a distant dream to them.
Mobile applications are either free or cost far less than other expensive software and technology available today. Small businesses no longer need to spend big bucks to make their business operations efficient. They can simply shell out a few bucks for a mobile application that gets the job done simply.
However, mobile technology means much more than just mobile applications. Today, small business are making use of the many available mobile technologies (software and hardware) to improve their business operations. These include smartphones, tablets, Cloud technology, POS/mobile credit card processing, GPS technology, and a host of other things.
Another benefit of mobile technology for small businesses is the ease of communication and access. Mobile technology allows small business’s staff to access business data without tying them to a single location.
Mobile devices can help employees make use of company resources, be productive, and keep in touch even when they’re working from a client’s site, or are out on sales calls, and even when they are traveling to meetings. By embracing mobility for business purpose, small businesses will be able to curtail increasing competitive challenges.